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Public Information Office

Mike Swafford in Suit in front of Flag

Mike began his career in 2019, becoming the first person to serve as the Public Information Officer for the Sheriff's Office. A native of Fyffe, Alabama and a graduate of Fyffe High School, Mike earned his Bachelor of Science Degree in Psychology from Jacksonville State University with a minor in Communications.

Mike never dreamed of a job in the spotlight or imagined being the spokesperson for a Law Enforcement entity. He uses the PIO position to be "a trusted source for information that citizens can rely on". Additionally, with his corporate background, Mike works to modernize the Sheriff's Office and ensure that citizens can access the information and services they need.

While at the sheriff's Office, Mike became an FAA-licensed drone Pilot, serves as a Hostage Negotiator, and manages our School Resource Officer Program.

Before taking the PIO position, Mike spent the previous 20-plus years in corporate leadership, most recently as a regional manager with AWI Communications. He also operated his own public relations and campaign strategy business in which he helped local companies and organizations maintain their social media presence. It's that background that Mike believes has prepared him for this job.

Along with managing all the press releases and social media, Mike works to keep the 200-plus employees informed as well as build community partnerships. Mike has a long history of serving his community and has served as a 2-time past president of the Hartselle Kiwanis Club, a member and Director of the Hartselle Area Chamber of Commerce, as the commissioner for Hartselle Flag Football and a Board Member of the Hartselle City Schools Board of Education.

Mike is married to Sallye(Rowe) of Falkville who is an elementary school teacher in Hartselle. They have two children, Brennan and Rowe, who attend Hartselle City Schools and are active in multiple sports. They are active members of the First Baptist Church of Hartselle.

Mike Swafford